Imagine a bustling digital marketplace. Every click, every search, every purchase is like a customer walking into a store and leaving footprints. These are not just any footprints; they are insights, revealing the customer’s preferences, habits, and desires.
In the world of Revenue Management (RM), reading these footprints becomes crucial. As businesses evolve, they are moving away from traditional instincts to follow these data-driven trails, leading to smarter and more profitable decisions.