How to Build a Portfolio as an Ads Specialist in 2025

A strong portfolio is essential for showcasing your expertise as an ads specialist. In 2025, clients and employers will prioritize proven results and creative campaigns.

Steps to Create a Portfolio:
Start with Small Projects: Work on mock campaigns or assist small businesses for free or at a discounted rate.
Highlight Results: Include key metrics such as click-through rates (CTR), conversion rates, and ROI improvements.
Diversify Platforms: Show expertise in Google, Facebook, TikTok, and LinkedIn Ads.
Include Case Studies: Write detailed analyses of successful campaigns you’ve managed.
Keep It Visual: Use graphs, screenshots, and infographics to present data clearly.