Local search engine optimization is important for businesses

Local search engine optimization (SEO) is a vital part of digital marketing for local businesses. It involves optimizing a website so that it ranks highly in the organic search results of major search engines like Google and Bing when local keyword searches are done by potential customers. Local SEO helps to boost visibility, increase traffic and drive more conversions from local audiences who may already have an interest in the products or services offered by business owners. By improving rankings on these localized platforms, businesses can better reach new and existing customers looking for what they have to offer in their specific community.