Local search engine optimization (SEO) is a subset of traditional SEO, designed to be more effective in providing local customers with the most relevant content when searching online. It is an online marketing strategy geared towards helping businesses appear higher on local searches, making them more visible and easier to find for nearby customers. Local SEO focuses on specific geographic areas in order to get exposure and attract customers closer to home. This involves optimizing website content and directory listings such as Google My Business listings so that they are optimized for keywords related to services offered by a particular business in a certain location or area code. Additionally, other techniques like submitting press releases and getting listed in directories can help boost rankings as well. Local SEO focuses on hyperlocalization which means tailoring your