Why is optimizing customer touchpoints online beneficial for businesses? Customer touchpoints are the points at which customers interact with your company. These points can be identified when a user finds a website, compares products, purchases a product, or contacts customer service. Improving the efficacy of these touchpoints will improve customer relationships, add value, and foster trust. Dazonn Technologies is a fantastic internet marketing optimization company. Push notifications can improve these touchpoints at every stage of the customer lifecycle. For more information, call us at +1-888-216-7282 and visit our official website.