Apple, Nike, Coca-Cola, all of these are some leading companies on the global market, and have something in common – a strong brand name. Their products sell like hot cakes, no matter what the price. That’s the power of building a strong brand. However, the process takes time and a lot of effort, it certainly has a myriad of long-term benefits. Read further and understand why you should strive to turn your business name into a brand name.